The Sportsmanship Initiative
Transforming Tennis Culture Through Positive Recognition
Presented by Match Tennis App in Collaboration with USTA
Our Mission
To transform tournament culture nationwide by encouraging positive player and parent behavior through a transparent, year-round sportsmanship nomination and perpetual reward system – accessible to all and facilitated directly within the Match Tennis App.
How It Works
Nominate at Every Tournament
Players, parents, coaches, and officials can nominate any player (up to 3 per event) through the Match Tennis App.
Easy Participation
Open the app, tap the ‘Vote’ button, and submit your nomination with a reason. Built into the platform where players already are.
Recognition & Rewards
Players receive immediate recognition and accumulate points toward meaningful rewards throughout the year.
Culture Transformation
Positive behavior becomes the norm as players strive for recognition and the tennis community celebrates good sportsmanship.
Section Growth Highlights 2023–2024
Engagement Breadth
91% of nominations are for unique players, indicating widespread participation rather than repeated nominations for a few players.
Consistency in Participation
Monthly fluctuation percentages (lower indicates more consistent participation):
Why Partner With Us?
Values-Driven Movement
Align with an initiative that’s actively changing tennis culture for the better
Zero-Profit Initiative
Support a cause that’s 100% focused on impact, not profit margins
Proven Growth Track Record
Join a rapidly expanding program with 156% year-over-year growth and nationwide momentum
Data-Driven Impact
Access real-time analytics and transparent reporting on sportsmanship trends and program effectiveness
Current USTA Partners
Join these leading USTA sections in promoting positive sportsmanship across the nation
Collective Impact
All sections are doing a remarkable job in facilitating this altruistic cause. Together, we’re reshaping tennis environments across the United States, creating more positive experiences for everyone involved in the sport.
Every nomination contributes to this greater goal of bringing positive change to tennis environments nationwide.
Let’s Make a Difference – Together
Ready to be part of transforming tennis culture? Contact us for a live demo and learn how we can partner together.