Sportsmanship Initiative

The Sportsmanship Initiative

The Sportsmanship Initiative

Transforming Tennis Culture Through Positive Recognition

Presented by Match Tennis App in Collaboration with USTA

Our Mission

To transform tournament culture nationwide by encouraging positive player and parent behavior through a transparent, year-round sportsmanship nomination and perpetual reward system – accessible to all and facilitated directly within the Match Tennis App.

How It Works

1

Nominate at Every Tournament

Players, parents, coaches, and officials can nominate any player (up to 3 per event) through the Match Tennis App.

2

Easy Participation

Open the app, tap the ‘Vote’ button, and submit your nomination with a reason. Built into the platform where players already are.

3

Recognition & Rewards

Players receive immediate recognition and accumulate points toward meaningful rewards throughout the year.

4

Culture Transformation

Positive behavior becomes the norm as players strive for recognition and the tennis community celebrates good sportsmanship.

Section Growth Highlights 2023–2024

+912%

Mo Valley

+233%

Eastern

+76%

Southern

+40%

SoCal

Engagement Breadth

91% of nominations are for unique players, indicating widespread participation rather than repeated nominations for a few players.

Consistency in Participation

Monthly fluctuation percentages (lower indicates more consistent participation):

20.71%
Southern
24.63%
Eastern
28.45%
Mo Valley
31.82%
SoCal

Why Partner With Us?

Values-Driven Movement

Align with an initiative that’s actively changing tennis culture for the better

Zero-Profit Initiative

Support a cause that’s 100% focused on impact, not profit margins

Proven Growth Track Record

Join a rapidly expanding program with 156% year-over-year growth and nationwide momentum

Data-Driven Impact

Access real-time analytics and transparent reporting on sportsmanship trends and program effectiveness

Current USTA Partners

USTA Southern
USTA SoCal
USTA Eastern
USTA Mo Valley
USTA NorCal
USTA New England
USTA SouthWest

Join these leading USTA sections in promoting positive sportsmanship across the nation

Collective Impact

All sections are doing a remarkable job in facilitating this altruistic cause. Together, we’re reshaping tennis environments across the United States, creating more positive experiences for everyone involved in the sport.

Every nomination contributes to this greater goal of bringing positive change to tennis environments nationwide.

Let’s Make a Difference – Together

Ready to be part of transforming tennis culture? Contact us for a live demo and learn how we can partner together.

Contact Us: info@matchtennisapp.com

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